The Power of Sight: Leveraging Visual Impact in OOH Media

  • 18 September, 2024
  • iaac
Sight is the dominant sense, responsible for processing over 80% of the information we encounter daily. In the media landscape, visual stimuli have unparalleled power to engage audiences, making sight-driven formats like out-of-home (OOH) advertising highly effective. Scientific studies reveal that the human brain processes images 60,000 times faster than text, highlighting why visual media…