Brands are turning to OOH to stand out from a noisy holiday season

  • 8 November, 2024
  • iaac
As the holiday season draws near, brands are strategically pivoting toward out-of-home (OOH) advertising to effectively capture consumer attention amidst a saturated marketplace. This shift underscores the rising significance of OOH as brands increasingly invest in this dynamic medium, leveraging eye-catching visuals and meticulously planned placements in high-traffic locales. During this bustling period, conventional digital…