Why Companies should not reduce on their Marketing Spending During a Recession

  • 3 January, 2023
  • iaac

During times of economic duress, firms may be inclined to economize by curtailing their marketing endeavors. Nonetheless, such a strategy may prove myopic. In fact, continuing to allocate resources towards promoting one’s business during a recession can yield a plethora …

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Key Trends for OOH 2023

  • 19 December, 2022
  • iaac

The out-of-home (OOH) advertising industry had a resurgence in 2022 as people return to busy cities, airports and retail locations after some difficult times. However, 2022 was not a repeat of the past as there was a significant increase in …

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Business Travel Is More Important than Ever

  • 7 October, 2022
  • iaac

Research and neuroscience has demonstrated through a series of findings that it is not the disposition or a low fat gluten free diet that keeps people healthy, it is their emphasis on close personal relationships and face to face interactions. …

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