The Value of Ad Targeting

  • 26 September, 2022
  • iaac

To reach their audiences, advertisers utilize targeted advertising. To maximise their ROMI, advertisers use targeted advertising to target specific audiences that possess certain traits. Surely, as an advertiser you want to position your ads in front of a qualified audience …

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The Weeds of Online

  • 24 March, 2022
  • iaac

The last few decades have seen the flourishing of Audience Targeting and Online Advertising with advertisers heavily relying on audience targeting data to guide decisions about which ads to run and where. It was a paint by numbers approach which …

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Design an Effective Billboard Artwork – the Do’s and Don’ts

  • 24 February, 2022
  • iaac

Designing effective billboard artwork is an entirely different task than designing artwork for press. A truly impactful billboard message must be able to do three things: (i)   Grab a person’s attention in a matter of seconds; (ii)  Clearly and succinctly communicate a …

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