Larnaca International Airport stands as the central aviation hub for Cyprus with more than 800 arrival flights each month, and annual passenger traffic numbers beyond 6.6 million and growing. As the larger of the two commercial airports on the island, LCA ushers through its doors each year a significant number of high-income visitors. With a significant portion of these well-heeled visitors originating from CIS countries and Russia, these visitors represent the target consumer demographic for companies marketing high-end goods and services. Where marketing costs are often prohibitively high in the domestic Russian market, companies can target their consumer of choice in LCA with significantly reduced advertising cost, thereby ensuring an enviable ROI.