The future of out-of-home (OOH) media, such as billboards, Retail ads, Airport Advertising and other OOH Media categories, may hold promise in light of the uncertainties surrounding digital advertising. As digital ad spending faces murkiness due to issues like privacy …
The new AI technology has the potential to bring a range of benefits to out-of-home (OOH) media companies. Here are some of the ways AI could impact OOH media: Personalization: AI can help OOH media companies personalize their advertising by …
During times of economic duress, firms may be inclined to economize by curtailing their marketing endeavors. Nonetheless, such a strategy may prove myopic. In fact, continuing to allocate resources towards promoting one’s business during a recession can yield a plethora …