The new AI technology has the potential to bring a range of benefits to out-of-home (OOH) media companies. Here are some of the ways AI could impact OOH media: Personalization: AI can help OOH media companies personalize their advertising by …
During times of economic duress, firms may be inclined to economize by curtailing their marketing endeavors. Nonetheless, such a strategy may prove myopic. In fact, continuing to allocate resources towards promoting one’s business during a recession can yield a plethora …
The out-of-home (OOH) advertising industry had a resurgence in 2022 as people return to busy cities, airports and retail locations after some difficult times. However, 2022 was not a repeat of the past as there was a significant increase in …