Building Brand Trust

  • 5 December, 2023
  • iaac

Trust is the pivot stone on which a brand in a choice-dominated world turns from an ordinary good to extraordinary. Consumers lean towards the familiar and trust influences our biases. Familiarity bias, a cognitive phenomenon where individuals prefer the familiar over the …

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A Digital Decadence?

The future of out-of-home (OOH) media, such as billboards, Retail ads, Airport Advertising and other OOH Media categories, may hold promise in light of the uncertainties surrounding digital advertising. As digital ad spending faces murkiness due to issues like privacy …

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What will will the new AI bring to out of home media companies?

  • 22 February, 2023
  • iaac

The new AI technology has the potential to bring a range of benefits to out-of-home (OOH) media companies. Here are some of the ways AI could impact OOH media: Personalization: AI can help OOH media companies personalize their advertising by …

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