Design an Effective Billboard Artwork – the Do’s and Don’ts

  • 24 February, 2022
  • iaac
Designing effective billboard artwork is an entirely different task than designing artwork for press. A truly impactful billboard message must be able to do three things: (i)   Grab a person’s attention in a matter of seconds; (ii)  Clearly and succinctly communicate a quick story or message; (iii)  Leave the reader with a memorable and lasting impression. When designing…