out of Home Advertising Benefits

Marketing on the Go: Out-of-Home Benefits

  • 12 February, 2019
  • iaac
Recently people are spending more time outside, accordingly the use of OOH marketing has increased. Outdoor marketing composed 6.7% of global ad spend in 2017. One Nielsen survey found that 46% of US residents use search engines or forms of social media to look up a product after being exposed to OOH, making it an…