Frame of mind in advertising

Closed Controlled Environments – The psychology of consumers and their susceptibility to advertising messages

  • 7 December, 2018
  • iaac
Advertising in closed, controlled environments such as airports and malls, has proven to be highly effective. Recent Nielsen studies confirm that a whopping 80% of frequent flyers take note of Airport advertising, with an even more impressive 42% of said group acting as a direct result of viewing an ad, whether that means walking into…