Key Trends for OOH 2023

  • 19 December, 2022
  • iaac
The out-of-home (OOH) advertising industry had a resurgence in 2022 as people return to busy cities, airports and retail locations after some difficult times. However, 2022 was not a repeat of the past as there was a significant increase in programmatic campaigns, a greater reliance on data, and a strong focus on sustainability. These trends…