Why Companies should not reduce on their Marketing Spending During a Recession

  • 3 January, 2023
  • iaac
During times of economic duress, firms may be inclined to economize by curtailing their marketing endeavors. Nonetheless, such a strategy may prove myopic. In fact, continuing to allocate resources towards promoting one's business during a recession can yield a plethora of advantages. Foremost, during a recession, consumer expenditure tends to wane while competition heightens. By…