Research and neuroscience has demonstrated through a series of findings that it is not the disposition or a low fat gluten free diet that keeps people healthy, it is their emphasis on close personal relationships and face to face interactions. …
To reach their audiences, advertisers utilize targeted advertising. To maximise their ROMI, advertisers use targeted advertising to target specific audiences that possess certain traits. Surely, as an advertiser you want to position your ads in front of a qualified audience …
The last few decades have seen the flourishing of Audience Targeting and Online Advertising with advertisers heavily relying on audience targeting data to guide decisions about which ads to run and where. It was a paint by numbers approach which …